14May 2018Reels vs TikToks: The Video Sharing Showdown
With over 2 billion monthly active users combined, Instagram Reels and TikTok are the heavyweight champions of short-form video sharing. But which platform packs the bigger punch for your business?
At Pavy, we’re video production experts skilled at delivering premium content tailored to any platform. Our team has clocked thousands of hours filming with drones, DSLR cameras, gimbals and more to craft videos that shine on Reels, TikTok and beyond.
So, what’s the real difference between these two powerhouse apps? And which one deserves a spot in your social media gameplan? Let’s take a look.
Instagram Reels: The Establishment Strikes Back
When TikTok burst onto the scene, Instagram was caught flat-footed. The video-sharing juggernaut had to move quickly to catch up to the fresh upstart. Their answer? Launching Instagram Reels in 2020.
Reels are Instagram’s attempt to match TikTok’s runaway success with short, punchy vertical videos. And with Instagram’s massive existing user base, Reels capitalized on the format’s momentum from day one.
For businesses already invested in an Instagram presence, Reels offer a streamlined way to hop on the short-form video bandwagon. They integrate seamlessly into the Instagram ecosystem you’re already using to drive engagement.
Of course, that tight integration within Instagram is also Reels’ biggest downside. There’s always a risk of coming across too “branded” or inauthentic on a platform primarily associated with influencers and personal connections.
TikTok: The Wild Child of Social Video
Speaking of authenticity, that’s where TikTok still holds a key edge over its more polished rival. The platform has maintained its reputation for quirky, offbeat content from real people just looking to have fun.
On TikTok, super-slick production values can actually work against you if your videos don’t feel natural and spur-of-the-moment. Value comes from creativity, relatability and giving viewers that crucial “What did I just watch?” reaction that gets them hooked.
Of course, that off-the-cuff appeal comes with a downside for businesses: a much bigger risk of contributing cringe-worthy content that flops and gets mocked. The stakes are higher on TikTok, but so are the rewards for brands that can actually pull off going viral.
Two Platforms, One Winning Video Strategy
With TikTok and Instagram Reels both crushing records for engagement and watch time, it’s clear neither platform can be ignored in 2023 and beyond. The smart approach is taking advantage of both to maximize your video production investment.
Pavy has you covered no matter which arena you want to step into. Our premium photo and video capabilities let us craft visuals that shine with:
– Commercials and bumper videos perfectly tailored for Reels
– Fun, scripted skits and candid footage to rack up views on TikTok
– Product demos, customer interviews and more to flesh out your full content strategy
With an impeccable 4K drone fleet and decades of collective experience, we have all the video production firepower to win on every platform. Reels, TikTok, and anywhere else the content battlefield takes you.
So, what are you waiting for? Whether you need high-flying drone video or eye-catching studio footage, Pavy has your back. Drop us a line and let’s get working on video content that commands attention wherever your audience is watching.
