21Feb 2018TikTok Takeover: Using Video to Boost Your Brand
With over 1 billion active users worldwide, TikTok is the hottest social platform around — and an unmissable opportunity for businesses ready to embrace creative video marketing.
At Pavy, we’ve been helping companies in New York and beyond elevate their video content for decades. And in today’s TikTok-obsessed world, our premium video production skills are more in-demand than ever.
Want to boost brand awareness, engage your audience, and drive more sales through bite-sized videos? Here’s how to nail your brand’s TikTok strategy with visuals that capture attention and convert.
Get In On the Fun and Games
What’s drawn so many eyeballs to TikTok? It’s all about embracing playfulness, humor, and giving viewers an escape from the day-to-day grind.
TikTok has a much more light-hearted, less “advertise-y” vibe than traditional social platforms. Successful brand accounts on TikTok ditch the hard sell and lean into sharing entertaining, personalitied videos that spark joy.
That could mean reposting user-generated videos of customers raving about your products. Or having some meta fun by parodying viral trends. Maybe you surprise and delight with a peek behind-the-scenes in your workplace.
The Pavy team can script and storyboard creative TikTok videos that give your brand an awesome, approachable personality. Our 4K shooting capabilities also ensure top-notch video quality that stops endlessly scrolling thumbs in their tracks.
Spotlight Your Best Stuff
While humor and fun have their place, the very best branded TikTok content spotlights your company’s skills, products, and services in unique ways video viewers can’t ignore.
Imagine bite-sized tutorial videos breaking down jargon-filled aspects of your industry using cinematic visuals. With Pavy’s commercial-grade drone fleet and portable shooting rigs, we can capture high-impact footage from angles and perspectives other videos simply can’t touch.
You could demo new product features in creative scenarios, or showcase real workers carrying out impressive (and supremely video-friendly) job duties. Employee profiles, gorgeous building walkthroughs, and stunning location shoots are just a few more ideas.
The bottom line: Use TikTok as a constant spotlight on what makes your brand stand out from the competition in an eye-catching, easily digestible format.
Embrace Short-Form Thinking
Of course, stunning visuals alone won’t cut it if your videos don’t get to the point quickly in those ultra-condensed 60 seconds or less.
Pavy’s video production team are true short-form storytelling masters. We’ll help you craft click-worthy hooks, punchy scripts, and pacing that keeps viewers engaged all the way through each short TikTok segment.
We can even produce short video collections around a recurring, serialized theme. Or drip out longer videos piecemeal with perfectly timed cliffhangers and captivating chapter breaks.
All delivered in glorious 4K resolution through cinematically framed, well-lit footage that leans into TikTok’s video-centric appeal while marketing your business.
Make Your Videos Pop
No doubt about it: Winning on TikTok is an ultra-competitive endeavor in today’s crowded content landscape. But when you’ve got premium video skills and production capabilities on your side, standing out has never been easier.
So, if you’re ready to uplevel your brand’s TikTok game, get in touch with Pavy today. We’ll take your video marketing to new heights through drone-captured aerial shots, professional lighting and audio, and a creative approach tailored for the unique TikTok experience.
